NCKU Chinese SM

Getting Started

Syllabus This introduces the class, lists the reading, and describes the structure of the course assessment.

Mini-introduction Please tell me more about yourself by completing the introduction on my cloud.

Course projects This course has a mid term, final and individual report. Download the briefs here.

Peer assessment In class we carry out peer review - both between and in-groups. This will be done anonymously through my Cloud. I'll explain once we get close to time.

Getting Ahead

Project examples Note - for 2020 the project will change. These examples give you ideas about presentation and format. Previous projects can be downloaded here for you to review.

Mid-Term example

Final example

Getting Seen

PhotosSee previous classes here. Click on the photo to download. See who you recognize. Let them give you word-of-mouth information to help you decide if you want to participate in the class.

Getting Feedback

Upload Use this space to upload your class projects. Please only use lower case for file names. Do not use special characters, like apostrophe ('), slash (/ ), or quotation marks (") or Chinese characters. Please upload PDF files.

Feedback Below are your projects with my feedback. Please e-mail me if you have comments or questions.

Getting Class Materials

Reference These materials are for our class reading.

Class 1 What is service
Class 1 - case reading.pdf × Username Password	Class 1 - part readings.pdf × Username Password
McD1.pdf × Username Password	McD2.pdf × Username Password
McD3.pdf × Username Password	McD5.pdf × Username Password
McD6.pdf × Username Password
Class 2 Cultural roots
Chinese social orientation An integrative analysis.pdf × Username Password	culture_carrefour.pdf × Username Password
Class 3 SQ
Shan-1.pdf × Username Password	Shan-2.pdf × Username Password
Shan-3.pdf × Username Password	Shan-4.pdf × Username Password
Shan-5.pdf × Username Password
Class 4 Listening to customers
Listening to customers.pdf × Username Password
Class 6 Technology adoption
280 Chinese Attitudes to Service Technology slides.pdf × Username Password	Chinese metaphors, motives and narratives in self-service presentation.pdf × Username Password
Class 7 Motivation
The Wang Ping Group.pdf × Username Password	VSM - Thresholds - part 3b.pdf × Username Password
VSM - Thresholds - part 3c.pdf × Username Password	VSM - Thresholds - part 3d.pdf × Username Password
Class 8 Service design
Design of delivery systems.pdf × Username Password	service_concept_delivery.pdf × Username Password
Support
Atkinson and Mayer.pdf × Username Password	Ian_on_presentation.pdf × Username Password
iPhone presentation.flv × Username Password

Giving Feedback

Give feedback Please complete this after the last class. This does not affect your grade. It is anonymous. Thank you for your feedback to help improve the class. Please open the form and press "submit" once you are finished.