Getting Started  
Syllabus This introduces the class, lists the reading, and describes the structure of the course assessment.

download here

Mini-introduction Please tell me more about yourself by completing the introduction on my cloud.
Course projects This course has a mid term, final and individual report. Download the briefs here.

Mid term

Final

download the individual

 

Peer assessment In class we carry out peer review - both between and in-groups. This will be done anonymously through my Cloud. I'll explain once we get close to time.
Getting Ahead   Project examples Note - for 2020 the project will change. These examples give you ideas about presentation and format. Previous projects can be downloaded here for you to review.
Mid-Term example Mid-Term example Final example Final example
Getting Seen   PhotosSee previous classes here. Click on the photo to download. See who you recognize. Let them give you word-of-mouth information to help you decide if you want to participate in the class.
Getting Feedback  

Upload Use this space to upload your class projects. Please only use lower case for file names. Do not use special characters, like apostrophe ('), slash (/ ), or quotation marks (") or Chinese characters. Please upload PDF files.



Feedback Below are your projects with my feedback. Please e-mail me if you have comments or questions.

Mid-term

Beauty_and_beast_feedback.pdfFried_rice_feedback.pdf
Mo_moon_feedback.pdfNumber_queens_feedback.pdf

Getting Class Materials  

Reference These materials are for our class reading.

Class 1 What is service

Class 1 - case reading.pdf Class 1 - part readings.pdf
McD1.pdf McD2.pdf
McD3.pdf McD5.pdf
McD6.pdf

Class 2 Cultural roots

Chinese social orientation An integrative analysis.pdf culture_carrefour.pdf

Class 3 SQ

Shan-1.pdf Shan-2.pdf
Shan-3.pdf Shan-4.pdf
Shan-5.pdf

Class 4 Listening to customers

Listening to customers.pdf

Class 6 Technology adoption

280 Chinese Attitudes to Service Technology slides.pdf Alaska_1.pdf
Alaska_2.pdf Alaska_3.pdf
Alaska_4.pdf Chinese metaphors, motives and narratives in self-service presentation.pdf

Class 7 Motivation

The Wang Ping Group.pdf VSM - Thresholds - part 3b.pdf
VSM - Thresholds - part 3c.pdf VSM - Thresholds - part 3d.pdf
WP-group-1.pdf WP-group-2.pdf
WP-group-3.pdf WP-group-4.pdf

Class 8 Service design

Design of delivery systems.pdf Lean and waste.pptx
service_concept_delivery.pdf

Support

Atkinson and Mayer.pdf Ian_on_presentation.pdf
iPhone presentation.flv
Giving Feedback  

Give feedback Please complete this after the last class. This does not affect your grade. It is anonymous. Thank you for your feedback to help improve the class. Please open the form and press "submit" once you are finished.