NCUE International Marketing

Getting Started

Class link The link for our online class is:

https://moe-tw.webex.com/meet/jamess

Syllabus This introduces the class, lists the reading, and describes the structure of the course assessment.

download here

Mini-introduction Please create and save in my cloud (stanworth.cloud).

Course projects This course is project based. There is a group project and an individual report.

Group project

Project - Part I here

Project Part II - mid-term

Project Part III - final

Individual report

Individual report

Topical issue

Group topical issue brief here

Download the peer assessment

Getting Ahead

Project examples Here are some examples of the mid-term, final and topical issue presentations. How will yours be better?

topical issue	example report mid-term	example presentation mid-term	example report final
example final presentation

Getting Seen

Photos Photos of previous classes.

Getting Feedback

Upload Use this space to upload your class projects. Please only use lower case for file names. Do not use special characters, like apostrophe ('), slash (/ ), quotation marks (") or Chinese characters. You can use RAR or ZIP for multiple files.

Feedback Below are your projects with my feedback. Please e-mail me if you have comments or questions.

Country
HPF.pdf	Hommies.pdf	Jalapeno.pdf
Nuib.pdf	OMG.pdf	Pien.pdf
Snoopy.pdf	eleven.pdf	free rider.pdf
guilty.pdf	maru maru.pdf	semaj.pdf
Final
G1 SEMAJ.mp4	G2 Homies.mp4	G3 NIUB.mp4
G4 Japaleno.mp4	G5 Snoopy.mp4	G6 HPF.mp4
G7 Marumaru.mp4	G8 Pien.mp4	G9 Guilty.mp4
G10 Free rider.mp4	G11 Eleven.mp4	G12 OMG.mp4
MT
Eleven_fb.pdf	Freerider_fb.pdf	G1-Semaj.mp4
G2-Homies.mp4	G3-NUIB.mp4	G4-Jalapeno.mp4
G5-Snoopy.mp4	G6-HPF.mp4	G7-Maru.mp4
G8-Pien.mp4	G9-Guilty.mp4	G10-Free rider.mp4
G11-Eleven.mp4	G12-OMG.mp4	Guilty_fb.pdf
HPF_fb.pdf	Hommies_fb.pdf	Jalapeno_fb.pdf
Manu-Manu_fb.pdf	Nuib_fb.pdf	OMG_2of2.docx
OMG_10f2_fb.pdf	Pien_fb.pdf	Semaj_fb.pdf
Snoopy_fb.pdf

Getting Class Materials

Reading and other materials See here for class reading and other material found here.

Week 4
how and why do interviewers.pdf × Username Password	Week 3
Reading_week_3.pdf × Username Password	Week3_quizz_link.pdf × Username Password
C2 1_sub.mp4 × Username Password	C2 2_sub.mp4 × Username Password
C2 3_sub.mp4 × Username Password	C2 4_sub.mp4 × Username Password
C2 5_sub.mp4 × Username Password	C2 6_sub.mp4 × Username Password
C2-1.mp4 × Username Password	C2-2.mp4 × Username Password
C2-3.mp4 × Username Password	C2-4.mp4 × Username Password
C2-5.mp4 × Username Password	C2-6.mp4 × Username Password
Week 5
IM_coffee.pdf × Username Password	IM_hand-tools.pdf × Username Password
IM_marquetry.pdf × Username Password
Week 7
Week 11
Week 12
C7_1 Segmenting.mp4 × Username Password	C7_2 Approach to segmenting.mp4 × Username Password
C7_3 Targeting.mp4 × Username Password	C7_4 Positioning.mp4 × Username Password
Week 13
10-1 Product decisions.mp4 × Username Password	10-2 Product decisions.mp4 × Username Password
10-3 Product decisions.mp4 × Username Password	10-4 Product decisions.mp4 × Username Password
10-5 Product decisions.mp4 × Username Password
Week 14
12-1 Global marketing channels.mp4 × Username Password	12-2 Global marketing channels.mp4 × Username Password
12-3 Global marketing channels.mp4 × Username Password
Week 15
C11-1 Pricing decisions.mp4 × Username Password	C11-2 Price floor.mp4 × Username Password
C11-3 Price ceilling.mp4 × Username Password	C11-4 environmental influences.mp4 × Username Password
C11-5 Pricing strategies.mp4 × Username Password	C11-6 Grey marketing and dumping.mp4 × Username Password
C11-7 Summary.mp4 × Username Password
Week 16
Anita_Roddick_my_story_transcript.docx × Username Password

Giving Feedback

Give feedback Feedback helps improve classes. This is not connected with your grade. It is anonymous. Thank you for your input. Click here to complete the form and click "submit".