Getting Started  
Class link The link for our online class is:

https://moe-tw.webex.com/meet/jamess

Syllabus This introduces the class, lists the reading, and describes the structure of the course assessment.

download here

Mini-introduction Your introduction to me. Please complete it, save it and upload (see bottom of this page).

download here

Course projects This course is project based. There is a group project and an individual report.

Group project

Project - Part I here

Project Part II - mid-term

Project Part III - final

Individual report and topical issue

Individual report

Group topical issue brief here

Download the peer assessment

Getting Ahead   Project examples Here are some examples of the mid-term, final and topical issue presentations. How will yours be better?
topical issue example report mid-term example presentation mid-term example report final
example final presentation
Getting Seen   Photos Photos of previous classes.
Getting Feedback  

Upload Use this space to upload your class projects. Please only use lower case for file names. Do not use special characters, like apostrophe ('), slash (/ ), quotation marks (") or Chinese characters. You can use RAR or ZIP for multiple files.



Feedback Below are your projects with my feedback. Please e-mail me if you have comments or questions.


Getting Class Materials  

Reading and other materials See here for class reading and other material found here.

Week 3

Reading_week_2.pdfWeek3_quizz_link.pdf

Week 4

C2-1.mp4C2-2.mp4
C2-3.mp4C2-4.mp4
C2-5.mp4C2-6.mp4

Week 6

C6-1 Information systems and research.mp4C6-2 Marketing Information Systems.mp4
C6-3 Sources of market information.mp4C6-4 Searching for information.mp4
C6-5 Showing the source of your information.mp4C6-6 Steps in formal marketing research process.mp4
C6-7 Summary.mp4

Week 11

C7_1 Segmenting.mp4C7_2 Approach to segmenting.mp4
C7_3 Targeting.mp4C7_4 Positioning.mp4

Week 12

10-1 Product decisions.mp410-2 Product decisions.mp4
10-3 Product decisions.mp410-4 Product decisions.mp4
10-5 Product decisions.mp4

Week 13

12-1 Global marketing channels.mp412-2 Global marketing channels.mp4
12-3 Global marketing channels.mp4

Week 14

C11-1 Pricing decisions.mp4C11-2 Price floor.mp4
C11-3 Price ceilling.mp4C11-4 environmental influences.mp4
C11-5 Pricing strategies.mp4C11-6 Grey marketing and dumping.mp4
C11-7 Summary.mp4

Week 15

Anita_Roddick_my_story_transcript.docx

Week 16

2021_format_exercise.docx
Giving Feedback  

Give feedback Feedback helps improve classes. This is not connected with your grade. It is anonymous. Thank you for your input. Click here to complete the form and click "submit".